Suzuki Canada has gone MADD – Mothers Against Drunk Driving — with a partnership the company says is designed to save lives and make roads safer.
The company will be taking part in MADD Canada’s public awareness programs and the Suzuki Canada Auto Dealers Foundation has made a $40,000 donation toward programs and services delivered in communities across Canada.
The foundation’s donation is from contributions from Suzuki Canada’s auto dealers, said foundation chairman Allan Raposo in presenting the cheque to MADD at the Toronto Auto Show last week.
“As a company that puts vehicles on the road, our sales and service dealers have a keen interest in saving lives and making sure our communities’ streets are safe.
“MADD Canada’s work with victims and their dedicated efforts to stop impaired driving are something that the Suzuki Foundation is proud to support,” said Raposo.
Carolyn Swinson, president of MADD Canada, described Suzuki’s participation as “indicative of the kind of corporate leadership needed to make a difference with this serious crime.
“Impaired driving is the number one criminal cause of death in our country,” she pointed out. “It’s wonderful to have this national car manufacturer as a sponsor of our programs and services.
“MADD Canada’s message ‘don’t drink and drive’ will be delivered more ways, more often,” she added.
The popularity of Jeep Jamboree programs continues to grow.
Hot on the heels of last year’s event at Rocky Mountain House (which will be repeated this year), organizers have unveiled another new venue, this time starting in Kingston, N. S.
“Jeep Jamboree events have evolved into popular recreational weekend events for people keen to learn more about Jeep vehicles. Now, by adding the Nova Scotia venue, the program has achieved national status,” said Ron Baker, president of AVP Inc., which administers and operates Jamboree events in Canada.
“Last year’s events attracted more than 2,000 participants. This year, attendance is expected to top ’99 with the launch of Jeep Jamboree Canada website and the new Nova Scotia venue.”
New attractions include an Off-Roaders Expo, aftermarket company exhibits and Jeep Heritage vehicle displays. “As a result of the website, we are receiving interest from the U.S., Europe, South America and enthusiasts in the U.K.,” Baker added.